Privacy Policy

PURPOSE/ACTIVITY	TYPE(S) OF PERSONAL DATA USED FOR THIS PURPOSE	LAWFUL BASIS FOR PROCESSING
To register you as a new customer	Identity Contact	Performance of a contract.
To provide you with requested services (including selling, bidding, valuations, storage, shipping, catalogue subscriptions).	Identity Contact Correspondence Financial Transaction	Performance of a contract. Legitimate Interests.
To manage our relationship with you, including notifying you about changes to our terms or privacy policy or asking you to leave a review or complete a survey or (if you receive direct marketing from us) buy or sell with us again.	Identity Contact Profile Marketing & Communications	Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).
To evidence our compliance with legal requirements, (for example, conducting customer due diligence for prevention of money- laundering purposes, payment of taxation and customs duties, and our obligation to make reasonable adjustments to accommodate a disability).	Identity Contact Transaction Credit History	Necessary to comply with a legal obligation
To create records on property in terms of authenticity, provenance, and title to prevent fraud, theft or other unlawful activities	Identity Contact	Legitimate Interests Public Interest
To keep our staff, clients and visitors, premises and property on our premises secure.	Image data	Necessary for our legitimate interests (for security reasons to protect our staff, our clients and other visitors, premises and the property on our premises safe and secure).
To provide you with details about upcoming events or types of property that might interest you, and Bonhams’ wider services	Identity Contact Marketing and communications	Legitimate interests (to inform clients of our business activities)
To monitor and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Identity Contact Technical	Legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.	Identity Contact Profile Usage Marketing & Communications Technical	Legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.	Technical Usage	Legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
To make suggestions and recommendations to you about goods or services that may be of interest to you and send you details about future auctions and other events.	Identity Technical Contact Usage Profile Transaction	Legitimate interests – for customers who have previously requested or received services from us - (to develop our products/services and grow our business).
To monitor your use of our services, provide staff training and improve your experience	Correspondence	Legitimate Interests.

CATEGORIES OF PERSONAL INFORMATION WE MAY COLLECT	CATEGORIES OF SOURCES	EXAMPLES OF USES	CATEGORIES OF THIRD PARTIES WITH WHICH WE MAY SHARE THAT INFORMATION
IDENTIFIERS such as name, billing and shipping addresses, email address, billing information, any provided phone numbers, such as home or mobile, security questions and password.	You, if you choose to provide to us. Your use of our services/ automatically collected from you. Affiliates. Third parties (such as service providers and other users who, for example, may refer you to use the Services). Events, such as conferences. Public records databases	Providing the Services, including registration and customer service. Fixing and improving the Services. Facilitating payment. Personalizing content and your experience. Our Marketing and Third- Party Marketing Purposes. Bug detection and error reporting. Analyzing and improving the Services. Security, fraud and legal compliance.	Affiliates. Service providers. Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary. Third parties for sales of transfers of our business or assets
COMMERCIAL INFORMATION such as records of your purchases and transaction data.	You, if you choose to provide to us. Your use of our services/ automatically collected from you. Affiliates. Third parties (such as service providers).	Providing the Services, including registration and customer service. Fixing and improving the Services. Facilitating payment. Personalizing content and your experience. Our Marketing and Third- Party Purposes. Bug detection and error reporting. Analyzing and improving the Services. Security, fraud and legal compliance	Affiliates. Service providers. Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary. Third parties for sales of transfers of our business or assets.
FINANCIAL DATA such as credit or debit card number, verification number, and expiration date, to process payments and information about your transactions and purchases with us.	You, if you choose to provide to us. Third parties (such as service providers and third parties confirming payments made on your behalf). Affiliates.	Providing the Services. Facilitating payment. Fixing and improving the Services. Analyzing use of the Service. Security, fraud and legal compliance.	Affiliates. Service providers. Other individuals or companies at your request. Third parties relating to legal requests, if required by law. Third parties for sales or transfers of our business or assets.
DEVICE INFORMATION AND IDENTIFIERS such as IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers.	You (through your device). Analytics providers. Cookies and tracking technologies.	Providing the Services, including registration and customer service. Fixing and improving the Services. Facilitating payment. Personalizing content and your experience. Our Marketing and Third- Party Marketing Purposes. Bug detection and error reporting. Analyzing and improving the Services. Security, fraud and legal compliance	Service providers. Affiliates. Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary. Third parties for sales of transfers of our business or assets.
INTERNET NETWORK AND ELECTRONIC ACTIVITY DEVICE INFORMATION such as information about files you download, domain names,landing pages, browsing activity, content viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, uploads or downloads, whether you open an email . See “Cookies Policy above for more information about how we collect and use this information.	You (through your device). Advertising providers. Analytics providers. Cookies and tracking technologies. Marketers. Our affiliates.	Providing the Services, including registration and customer service. Fixing and improving the Services. Personalizing content and your experience. Our Marketing and Third- Party Marketing Purposes. Bug detection and error reporting. Analyzing and improving the Services. Security, fraud and legal compliance.	Service providers. Affiliates. Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary. Third parties for sales of transfers of our business or assets.
OTHER INFORMATION any other information you choose to directly provide to us in connection with your use of the Services.	You, if you choose to provide to us.	Providing the Services, including registration and customer service. Fixing and improving the Services. Facilitating payment. Personalizing content and your experience. Our Marketing and Third- Party Marketing Purposes. Bug detection and error reporting. Analyzing and improving the Services Security, fraud and legal compliance.	Service providers. Affiliates. Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary. Third parties for sales of transfers of our business or assets.